Digital identities for physical products
Make every
product known.
Known Objects creates connected digital identities that bring together product data, stories and services across the entire product lifecycle.
No credit card required · Live in minutes
The Known Objects system
A complete identity for every object.
Capture what matters, connect the supporting evidence, and carry the product's identity across its lifecycle.
Identity
Every object. Every detail. Structured, consistent and trusted.
Evidence
Verified data supported by sources brands and customers can trust.
Journey
Track key events across the product lifecycle.
Care
Give customers the right guidance to extend product life.
Afterlife
Enable repair, resale, reuse and responsible end-of-life pathways.
Customer connection
More than a passport.
A connection that lasts.
Give customers the story, care guidance and services around each product, from first purchase through repair and resale.
- Product story & brand narrative
- Materials and composition
- Maker and supplier information
- Care instructions
- Repair and resale pathways
- Ownership and end-of-life guidance
How it works
The world's most customisable
passport builder.
Most brands have their first identity live within an hour of signing up.
No credit card required
Supply chain & scale
Get the data in without the spreadsheets.
Collect supplier data without spreadsheets.
Send suppliers a secure link and request only the data you need. They complete a simple form with no account required, and responses populate your identity automatically.
- Send a secure link to any supplier
- Request only the fields you need
- Track responses in real time
Create hundreds of identities at once.
Download a template, upload your product data, and let columns map automatically before you publish at scale.
- Download a CSV template in seconds
- Upload any column format
- Review drafts and publish at scale
Regulatory readiness
Prepare for Digital Product Passports
without rebuilding your systems.
Bring your product information together, identify the gaps, and publish customer-ready identities on a platform built to adapt as requirements evolve.
Preparation
Early adopters structure product data and issue voluntary passports.
Initial rollout
First requirements take effect for selected textile categories.
Expanded scope
Requirements extend across broader product categories.
Pricing
Simple pricing for brands
at every stage.
Essentials
For smaller and growing brands starting to build connected product identities.
- 100 published passports / year
- Unlimited drafts, QR labels & scans
- AI Passport Builder
- Public passport pages
- Certification management
- CSV import & export
Growth
For established brands managing larger product ranges, suppliers and teams.
- 500 published passports / year
- Unlimited drafts, QR labels & scans
- Everything in Essentials
- Supplier data requests
- Team members
- Advanced analytics
- Custom branding
Enterprise
For brands, manufacturers and teams requiring higher volumes, integrations and dedicated support.
- Custom publication allowance
- Everything in Growth
- ERP & PLM integration
- API access
- Supplier portal
- Dedicated success manager
- White-label options
All plans include a 14-day free trial. Annual billing available. Additional capacity from +100 passports for £100/month.
Make every product known.
Connect product data, collect supplier information and generate QR codes in minutes.
No credit card required · Live in minutes